Meet the Team
Sadaf Rasool
Founder & Transformation Coach
As the Founder of Excelling Divas, Sadaf is committed to empowering women navigating life after divorce, guiding them through personal transformation with confidence, resilience, and support.
With over 8 years of experience in HR, specializing in coaching and organizational development, she blends her professional expertise with her own personal journey to help women rebuild their lives.
An INTJ with a strong value of helping others, Sadaf creates a nurturing space for women to unlock their full potential. In addition to her work, she enjoys walking in nature, cycling, and spending valuable time with her kids, always grounding herself in the things that bring joy and balance.
Saniya Imtiaz
Brand & Community Strategist
With over eight years dedicated to marketing and business, Saniya handles Social Media, Podcasts, and Collaboration Activities for Excelling Divas.
Saniya is a seasoned entrepreneur and marketing expert with 11 years of experience in business and an M.Phil. in Marketing. As the founder of an SECP-registered digital marketing agency, she brings strategic vision and hands-on expertise to the field.
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Beyond her professional achievements, Saniya is a passionate consultant and trainer for startups, small businesses, and home-based enterprises. She thrives on mentoring young entrepreneurs, exploring tech trends, and staying active through bike riding, squash, and gym workouts. As an ambivert and INFJ personality, her vision to challenge taboos and bring positive change to Pakistani culture. Saniya is committed to empowering others and reshaping narratives for a more progressive society.
Nimra Iftikhar
YouTuber & Podcast Host
Nimra is a passionate YouTuber, freelance writer, and podcast host with Excelling Divas. She holds a BS Hons degree in International Relations and brings depth and insight to her work. As an INFJ, she thrives on meaningful conversations, using her platform to encourage critical thinking and new perspectives.
Beyond her professional life, Nimra is an avid reader, immersing herself in books, Netflix shows, and documentaries. She also finds joy in music, dancing, and singing, embracing creativity in all its forms.
On her YouTube channel, Nimra explores both deep and light topics, challenging her audience to think beyond the obvious. She is dedicated to helping people see situations from different dimensions, fostering intellectual curiosity. With a vision to become one of the biggest YouTubers in Pakistan, Nimra strives to create content that sparks change, inspires minds, and makes a lasting impact.
Community Engagement Lead
Wala Fazal
Wala Fazal plays a key role behind the scenes — from managing collaborations to handling podcast arrangements, community management, and overall community engagement.
Wala is a dedicated HR professional with over seven years of experience in the corporate world. Holding an MBA in Human Resources, she excels in various fields. As an ESFP personality type, Wala thrives on exploring new opportunities, embracing challenges, and building meaningful relationships.
Beyond her professional achievements, Wala is an adventurous spirit who enjoys swimming, cycling, and long drives. She is deeply committed to making a difference by helping others and fostering strong connections.
Driven by her passion for social work, she aspires to establish a large NGO in Pakistan, dedicated to empowering underprivileged communities through education, healthcare, and sustainable initiatives. Wala’s vision is to create a lasting impact, combining her HR expertise with her humanitarian values to drive positive change.